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By:Ivan Chermayeff,Thomas H. Geismar,Steff Geissbuhler
Published on 2000-09-01 by Princeton Architectural Press

The NBC peacock, the PBS |everyman,| the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

This Book was ranked at 3 by Google Books for keyword Trademark.

Book ID of TM's Books is l6dGljIDsv0C, Book which was written byIvan Chermayeff,Thomas H. Geismar,Steff Geissbuhlerhave ETAG "DGKF1ZZjQsQ"

Book which was published by Princeton Architectural Press since 2000-09-01 have ISBNs, ISBN 13 Code is 9781568982564 and ISBN 10 Code is 1568982569

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "206 Pages" is Printed at BOOK under CategoryDesign

Book was written in en

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