Branded Entertainment PDF
By:Jean-Marc Lehu
Published on 2007 by Kogan Page Publishers
|Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale.| Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels. |Lehu explores the long history of product placement , and discusses its potential in the future|.
This Book was ranked at 2 by Google Books for keyword Entertainment.
Book ID of Branded Entertainment's Books is h-9kBo37JI0C, Book which was written byJean-Marc Lehuhave ETAG "LNqgiGpf9rw"
Book which was published by Kogan Page Publishers since 2007 have ISBNs, ISBN 13 Code is 9780749449407 and ISBN 10 Code is 0749449403
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "266 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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