Psychology of Entertainment PDF
By:Jennings Bryant,Peter Vorderer
Published on 2006 by Lawrence Erlbaum Assoc Incorporated
As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the |entertainment age,| and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
This Book was ranked at 14 by Google Books for keyword Entertainment.
Book ID of Psychology of Entertainment's Books is zJjU0tiJ1G8C, Book which was written byJennings Bryant,Peter Vordererhave ETAG "TO3l7ss4JkY"
Book which was published by Lawrence Erlbaum Assoc Incorporated since 2006 have ISBNs, ISBN 13 Code is 9780805852370 and ISBN 10 Code is 0805852379
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Book which have "457 Pages" is Printed at BOOK under CategoryTechnology and Engineering
Book was written in en
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