Trademark 2.0 PDF
By:Todd Stephens
Published on 2007 by Lulu.com
This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the |How| an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.
This Book was ranked at 15 by Google Books for keyword Trademark.
Book ID of Trademark 2.0's Books is T-ejYDlg8RwC, Book which was written byTodd Stephenshave ETAG "Y5/SFHkP6To"
Book which was published by Lulu.com since 2007 have ISBNs, ISBN 13 Code is 9780615156880 and ISBN 10 Code is 0615156886
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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